Aspect is a skincare brand that offers beauty essentials that redefine skincare rituals. The formulations promise instant radiance and nourishment, restoring the skin's optimal barrier for a luminous glow. Crafted to elevate routines, Aspect invites you to discover the beauty in every aspect of the skincare journey.
Our task was to craft a modern brand identity that speaks to the essence of skincare transformation. The logo design is a typographic choice with one font evolving into another, mirroring the transformative power of skincare. Complemented by a neutral color palette, the typography system ensures consistency across all touchpoints, from labels and cosmetic boxes to paper bags, mailing boxes, and stationery, including business cards. Every element reflects the brand's commitment to simplicity, yet sophistication.
The final stage of the project involved designing Aspect’s website. Our approach is defined by a clean and contemporary aesthetic, showcasing light beige backgrounds juxtaposed with striking, bold texts.
